| Case |
State-level election in eastern Japan candidate(conservative/male/50s)
|
Points |
6month
before |
Meeting |
Grasp
situation |
| |
Problem：After 3 months of the opening of "candidate for election committee", the war room has a difficulty in enlarging the organization.
Also, staff officers haven't decided whether to ask an endorsement of Liberal Democratic Party.
Solution：Decide to conduct a research of voting hehavior.
|
Solidify
ground
Research
Collect
information |
5motn
before |
All candidates declare to run an election
Mr. A and Mr. C from conservative side, Mr.D from Liberal side, all males
|
|
|
■According to a result of research,
|
Reseach
analysis |
|
１．Though non-LDP is a current across the nation, the endorsement of LDP will be advantage to the candidate in this region.
→Decide to ask an endorsement of LDP
２． The attribute of the candidate be made cleared
・ A lack of support from women against staff's estimation→Solution needed
・ A high voting rate should be advantage to the candidate
・An approach to Representative B's Committee isn't enough, which should be strong |
Ascertain
condition
Craft
tactics |
|
■A shooting of the candidate for posters |
Poster
production |
4month
before |
Expanding women devision of the election committee: Setting 10 female meeting frequently |
Step to
women |
|
■Shooting a preelection poster of political party： |
to party |
|
Instead of poster with an political leader, take a picture with an female congress person
→Perpose: raise a good impression and popularity. Meantime make another party poster with a Representative B |
Publicity
strategy |
3month
before |
Newspapaer production for supporters |
Raising
popularity |
|
Normaly aged people read this kind of paper however, we decided to target younger voters and change a construction of paper in a way to appealed to go to vote instead of its policy.
Distribute for over almost all houses |
Step to
youngers |
2month
before |
■Final research |
Research |
|
１．Opposite candidate C is invading A's constituency
→Push Representative B to give A maximum cooperation and work for firming supporters with Representative B
Plan to hold an event in the ground
２．Polularity among women smoothly raises. Maintain an current direction of women committee
３． Anti-emotion against other parties among A's supporters are large
→Decide not to ask an endorsement of other parties
|
Strategic
advice
|
|
- ■Arrange an schedule with city council members
■based on a research result, start to make posters used after the proclamation of the election
|
Measure
to home
ground |
1month
before |
1000 supporter's town meeting
|
Town
meeting |
|
Candidate A discuss policies in a symposium with a guest from capital so that voters recognize A as a practical politician
|
Create a
positive
image |
|
●Final check of publications●Trainning of staff leaders●Making an schedule during election campaign
|
Staff
trainning |
After
proclamation |
Till a voting day, staff of Project With are stationed at the war room to advoces about election law and election campaign
|
Legal
advice |
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